Vulpy Commerce
What used to need a team and a budget now starts with a conversation. The AI guides the work, builds the store, tests its own output and brings you the result for approval. Or open the codebase and build anything you want, with or without AI.
Open source
Medusa + Payload + Next.js + Hermes
First came heavyweight platforms and custom builds. Shopify made things easier in 2006. Twenty years later, the deal has not changed: pay for the platform, pay for apps, pay for growth. Vulpy Commerce is what comes next.
The platform runs on Medusa, Next.js and Payload — production infrastructure that serious engineering teams choose. Every layer was selected and built around giving the AI maximum capability. Describe what you sell, what you need, what to change. It builds the catalog, writes the content, handles SEO, wires analytics, manages the store — and when the existing tools aren't enough, it can build the software too. Fox works with Vulpy Cloud out of the box, or connect any model provider you choose.
The most capable AI-driven ecommerce platform ever built — and the easiest to use.
Launch through conversation
Describe what you sell. The AI builds the catalog, pages, checkout, analytics and SEO.
No app shopping
Search, analytics, B2B, wishlists and customer features come with the platform. You do not need to find, subscribe to, or install them.
Build beyond the platform
Need something that doesn't exist? Fox can work across the frontend and backend, building custom business logic, integrations and workflows — then test the result.
Content from your data
Fox does the work nobody wants to do: scraping product data, uploading images, writing descriptions, organizing collections and wiring it into the system. Days of setup, done in a conversation.
Core is free forever
A production store with no time limit, no usage cap, no subscription.
No transaction fees
Vulpy takes no percentage of your sales. Ever.
No app subscriptions
Features that cost $50 to $500 a month on other platforms ship included.
Flat optional cost, not a mandatory growth tax
Pro is $495 a year, cancel anytime. The features, the code and the data are yours forever. Shopify charges $29 to $2,500 a month. Stop paying and they take it all back, like it was never yours.
Run it all through conversation
Or open the admin or write code. Choose the level of control you need.
Sell anything, build anything
CBD, jewelry, digital goods, or products with complex pricing, B2B workflows and custom processing logic. No category restrictions, no platform limits.
Remove the AI entirely
The platform runs in production without it. The store is yours.
Your infrastructure
Your database, payment provider, hosting, and AI model stay under your control. Use Vulpy Cloud or connect any provider you choose. No vendor lock-in.
A complete commerce stack, built from the ground up for humans and AI to operate together. Each layer works on its own.
Medusa handles products, orders, inventory, promotions, checkout, regions, trade pricing and B2B quotes. Payload gives every product and category a full editorial surface — structured content blocks, rich media, SEO fields and live preview. The same system human editors and Fox both operate.
Server-rendered pages, optimized images and Orama instant search. Canonicals, sitemaps, robots controls and structured data for products, collections, breadcrumbs and FAQs are in the codebase, included with the platform.
Privacy-first Matomo tracks the path from first impression to purchase. Google Analytics connects out of the box. A complete data layer captures every commerce event, so nothing slips through.
Fox guides you from an idea to a working store — then stays around to run it. It takes you through the catalog, content, design, SEO, analytics, integrations and launch, doing the work along the way. It keeps context across sessions, uses tools and delegates to specialist agents.
When the existing system isn't enough, Fox can build what you need. Frontend, backend, integrations, custom business logic. Changes are made against the real codebase and covered by automated tests before coming back for your approval.
Fox is built on Hermes Agent. The entire platform — from Medusa and Payload down to Next.js and Tailwind — was chosen around maximising what an agent can understand, operate and safely change. Take control at any time. Remove Fox entirely. The store keeps running.
This didn't start as a product. It grew out of 26 years of software engineering, around 12 years building and running ecommerce, and the last two years building real projects AI-first. What worked became part of Vulpy Commerce. What didn't got thrown away. Hermes was the missing piece that finally made it possible to package the whole approach into a product.
A real codebase, not an AI sandbox. Work directly in Medusa, Payload and Next.js, or let Fox work alongside you. Build custom pricing, integrations, workflows and business logic without waiting for the platform to expose another setting. Fox handles repetitive setup and implementation. You keep architectural control.
Launch a production store by describing what you sell. Fox builds the catalog, sets up pages, connects analytics and handles the technical setup. No developer, no agency, no monthly app fees. One product or a full catalog, at your pace.
Your developers build more in less time. Fox handles the repetitive setup. Deliver stores with or without AI: clients manage Fox themselves, or you keep it for easier maintenance. Pass the savings to the client or keep the margin. The choice is yours.
No transaction fees. No app subscriptions stacking up. Start free in Core, add Packages, Pro or our services only when you need them.
The open commerce stack, built for humans and AI to operate together. Build, launch and run a production store. No artificial capability ceiling — you have the full source code and can build anything on top.
Product finish swatches, search overlay, transactional emails and customer account pages — the polish that makes your store feel complete.
+ Bonus $10 in cloud AI credits
Both packs: $89 — + Bonus $20 in cloud AI credits
Multiple Fox agents, specialist delegation and team approval chains for improved results.
+ Bonus $10 in cloud AI credits
Both packs: $89 — + Bonus $20 in cloud AI credits
The commercial edition with remote development, staging and production. Run your dev environment on a remote server, keep staging and production separate, and ship with confidence.
Custom development, migrations, managed hosting and consultancy. We scope the work and deliver with the same tools.
Prices are per store. Infrastructure and model usage are separate. No percentage of GMV. Pro and add-on packs are governed by the Commercial License.
Most platforms charge extra for search, analytics, B2B, customer features and SEO depth. Vulpy Commerce includes them in Core. Here is the full picture.
| Feature | Shopify | Core | Pro |
|---|---|---|---|
| Platform | |||
| Storefront code | Theme files only — no real access | Full source code, build anything | |
| Technical SEO | Limited | Canonicals, sitemaps, robots, structured data | |
| Commerce engine | Shopify-hosted, no escape | Medusa v2, self-hosted | |
| Content management | Basic fields | Payload CMS — typed fields, live preview | |
| Checkout | Shopify Checkout, locked | Fully custom checkout | |
| B2B pricing and quotes | Shopify Plus + paid apps | Code with AI | Built in |
| Search and customer features | |||
| Search with typeahead and filtering | Paid apps required | Starter Pack Add-On or Code with AI | Included |
| Wishlist, saved products, recently viewed | Paid apps required | Built in | |
| Customer account area | Basic | Starter Pack Add-On or Code with AI | Included |
| Transactional emails | Basic, branded by Shopify | Starter Pack Add-On or Code with AI | Included |
| Analytics and privacy | |||
| Commerce and funnel reporting | Shopify Analytics only | Matomo — self-hosted, consent-gated | |
| No third-party tracking | Third-party tracking baked in | Self-hosted, GDPR-friendly | |
| AI and development | |||
| AI assistant | Sidekick — chat only, no code access. Shopify Magic for copy and image editing | Fox — catalog, content, code, SEO, analytics, full store operations | |
| Fox catalog and content operations | Not available | Included | |
| Staging and production environments | Shopify Plus only | Self-hosted | Included |
| Approvals, previews, rollbacks | Not available | Manual | Built in |
| Multi-agent delegation | Not available | Multi-Agent Pack Add-On or Code with AI | Included |
| Cost and ownership | |||
| Code and data ownership | Shopify owns it — stop paying and lose everything | You own all code and data, open source | |
| Transaction fee | 0.5–2% on every sale | None | |
| Platform cost | $29–$2,000+/mo | $0 free forever | $495/yr |
| App subscriptions | $10–$500+/mo stacked | Not needed | |
Platform
Storefront code
Technical SEO
Commerce engine
Content management
Checkout
B2B pricing and quotes
Search and customer features
Search with typeahead and filtering
Wishlist, saved products, recently viewed
Customer account area
Transactional emails
Analytics and privacy
Commerce and funnel reporting
No third-party tracking
AI and development
AI assistant
Fox catalog and content operations
Staging and production environments
Approvals, previews, rollbacks
Multi-agent delegation
Cost and ownership
Code and data ownership
Transaction fee
Platform cost
App subscriptions
Read the code, use the demo, or put a real migration on the table.
The full source code. Run it locally, inspect every layer, and prove the fit before you commit.
Browse the live storefront and inspect the product. The real thing, not a mockup.
Bring the catalog, content, integrations and awkward requirements. We will tell you what the move involves.
